Chamber of Commerce

Melody Curran

WDD 230

Target Audience

Chamber of Commerce Kalispell serves a population of 103,800 in the Kalispell micropolitan area and a trade area of 180,100. Our 725 diverse member businesses and organizations, which all joined the chamber to promote civic, commercial, and industrial progress, employ more than half of Flathead County’s workforce.

Personas

Name: Belinda Smith

photo-of-belinda-smith

Job Title: Web Front-end Developer

Age: 25 to 34 years

Highest Level of Education: Bachelor's degree (e.g. BA, BS)

Industry: Technology

Organization size: Self-employed

Preferred Method of Communication: Phone, Face-To-face, Email, Text Messaging

Job Responsibilities: Develop functional and appealing web- and mobile-based applications based on usability.

Gain information by: Online courses and seminars

Goals or Objectives: Revenue

Biggest Challenge: Resources

Name: Carl Anderson

photo-of-carl-anderson

Job Title: Entrepreneur

Age: 35 to 43 years

Highest Level of Education: Bachelor's degree (e.g. BA, BS)

Industry: Marketing

Organization size: 1 - 30 employees

Preferred Method of Communication: Phone, Face-To-face, Email

Job Responsibilities: Initiating and leading business activities, Allocating employees' duties, Sales and Marketing, and Customer Service.

Gain information by: General surveys, data, articles, books, references, search-engines, and internal records that a business can use to guide its planning, operations, and the evaluation of its activities.

Goals or Objectives: Lead generation. Finding prospects. Brand awareness. Making those prospects aware of company and its products. Brand consideration. Getting prospects to think of you. Sales. Convincing prospects to buy

Biggest Challenge: Spreading brand awareness, finding new customers and expnading the network

Scenarios

  1. WHAT DOES THE KALISPELL CHAMBER DO TO ACCOMPLISH ITS MISSION?
  2. HOW DO I JOIN THE KALISPELL CHAMBER?
  3. WHAT SHOULD I DO AFTER BECOMING A MEMBER?
  4. WHY DO BUSINESSES AND INDIVIDUALS JOIN THE KALISPELL CHAMBER?
  5. WHAT IS THE MISSION OF THE KALISPELL CHAMBER OF COMMERCE?